The use of EC2, though, required quite a bit of setup. For those who did not want to invest in multiple perpetual server licenses, or who needed to scale up server instances for particularly high demand during a major event, the EC2 approach offered a way to use AWS instances for one-off live events or larger video-on-demand (VOD) delivery needs. Several years ago, Wowza moved away from selling only perpetual licenses of Wowza Media Server that were used on customer-premise servers.
It’s also both a natural extension of the company’s Wowza Streaming Engine for Amazon Web Services EC2 and a departure from it. The new Wowza Streaming Cloud is indicative of the company’s move towards overall simplification of live event setup and delivery. We’ll look at each of these steps, plus the integration with Wowza’s GoCoder, a bit later in the article. Wowza Streaming Cloud allows users to easily set up a live event, either for immediate use or scheduled for a future date, and then deliver this event via a customized player. The announcement signals Wowza Media Systems’ intent to get in to the pay-as-you-stream cloud service space. One of the more interesting announcements at last week’s National Association of Broadcasters (NAB) show in Las Vegas was the immediate availability of Wowza Streaming Cloud.
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